Dodge Joins with Universal Pictures for The Fate of the Furious

Dodge has been a vital part of the Fast & Furious since the popular franchise's inception, so it only makes sense that the company recently announced that it was conducting in a multitier promotional campaign for The Fate of the Furious -- the newest chapter in the story, which arrives in theaters on April 14.

 

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Dodge will be promoting the Fast & Furious franchise and the Dodge and SRT brands through TV ads, social media, licensed products and digital extensions, since the Dodge Charger and Dodge Challenger vehicles are featured prominently in the movie.

In a press release, Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA-North America, said, “Fast Dodge cars, adrenaline-filled action and family have fueled the Fast & Furious franchise from the beginning. For more than 15 years, the Fast & Furious series has showcased some of the world’s most iconic and significant performance vehicles, and The Fate of the Furious will continue this tradition.”

To shop our inventory of Dodge vehicles, stop by our showroom at 1510 Belair Road in Bel Air.

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